Toyota Marketing Plan - 4335 Words

Running Head: MARKETING PLAN FOR TOYOTA MOTOR COMPANY Name: Professor: Institution: Course: Date: 1.0 Company Description The Toyota Company is a leader in the car manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence†¦show more content†¦Figure 1: SWOT Analysis of Toyota Company (Internal Factors) |Internal Factors |Strengths |Weaknesses | |Management |Having competent and experienced management |Large size of management team reduces chances | | |team and board members |of moving fast into the targeted market, | | | |because of slow rate in decision making | |Offering |Hybrid products that are customer friendly |Expensive in proofing the market that are right| | | |products for them | |Marketing |Distribution of products into the market |Expensive in establishing this distribution | | |through wide range of identified branches |network | |Personnel |Have good skilled workforce who are relied upon|TheShow MoreRelatedMarketing Plan of Toyota Essay4585 Words   |  19 Pages1. Executive Summary Toyota Motor Corporation Australia (Toyota, Australia) which deals with a wide range of car segments has manufactured the Prius Car in the automotive industry which is one of the best hybrid synergy drive in today business environment. And provide a competitive advantage to other business by achieving and environmental friendly car and providing the best efficient fuel system. The report begins with the introduction of the company where brief background informationRead MoreToyota Prius Hybrid Marketing Plan3410 Words   |  14 Pagesconsumers. One organization that focuses on the full life cycle analysis of automobiles is CNW Marketing in Bandon, Oregon. Founded in 1984, CNW is a for profit market research company that specializes in the automotive industry. In 2001, they pioneered a life cycle analysis of the auto industry in an annual report they called, â€Å"Dust to Dust†. 2 In this report, CNW collected data on the energy consumed to plan, build, sell, drive and eventually dispose of a vehicle. They followed it from initial conceptRead MoreToyota s Marketing Plan For New York And California2034 Words   |  9 PagesIn 2003, Toyota Motor Company decided to open a new branch directly aimed towards the younger generation. Toyota decided to name the company Scion and build vehicles that would be desirable to 18-30 year old. What seemed to be a great idea at the time did not last longer than 15 years before it was shut down and dissolved back into its big brother company, Toyota. Various articles were released, each presenting a different spin on the story. However, it was obvious that Scion created a clear goalRead MoreEssay on Marketing Plan - Toyota Motors Corporation India2844 Words   |  12 Pages1. Executive Summary Toyota Motor Corporation entered India in 1997 in a joint venture with the Kirloskar Group. Toyota Kirloskar Motor Private Limited is a subsidiary of Toyota Motor Corporation of Japan, for the manufacture and sales of Toyota cars in India. The company Toyota Kirloskar Motor Private Limited (TKMPL) according to its mission statement aims to play a major role in the development of the automotive industry and theRead MoreEnvironmental Factors Affecting Globalization1321 Words   |  6 Pages421 January 4, 2011 Harry Caldwell Environmental Factors Marketing in the world today is affected by so many factors in the environment. The factors include political and legal issues, which are the most important. Some other environmental factors that have a major effect on the marketing world are social, cultural economics, technological, and competitive. These factors surround the basis of the decisions made within marketing. Most organizations in the world today start out to function asRead MoreToyota Corporation1654 Words   |  7 PagesRunning Head: MARKETING PLAN Introduction The Toyota Corporation has a unique business philosophy, even in the hard times of the economy they stand up and out for their employees and their business processes. Toyota’s mission statement is To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America (Toyota.com, 2011). They have exceeded in their mission to do this as well as in their vision to be the most successful andRead MoreToyota Production System -Business and Marketing Strategy, Swot Analysis and Its Implementation Plan3114 Words   |  13 Pages{draw:g} Contents Executive Summary *â€Å"Toyota Service Management and Project Implementation Plan*† Report provides the complete analysis of Toyota and its Production System. The report includes the brief history about organisation and consists of a comprehensive description about Toyota Production System (TPS). Further we have analysed the Business and Marketing strategy of the Toyota and performed the â€Å"SWOT† analysis in order to understand the strengths, weaknesses of the organisation andRead MoreEssay on Company Case Prius: Leading a Wave of Hybrids1240 Words   |  5 Pages Prius: Leading a Wave of Hybrids 1. What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors? In order for the reader to have an understanding of this question is important to begin by defining Micro-environment. This term is a factor of the Marketing Environment and it consists of the issues that, in one way or another, affect the company’s ability to serve its clientele in a close andRead MoreThe Market Plan: Indus Motor Company Limited 5659 Words   |  23 PagesThe Market Plan The Market Plan Indus Motor Company Ltd. Indus Motor Company Ltd. Azeem Danish Student ID: A4042710 Azeem Danish Student ID: A4042710 Table of Contents 1. Executive Summary 2 2. Introduction 2 3. Business Mission 2 4. External Marketing Audit Macro Environment 3 4.1 PEEST ANALYSIS 4 4.2 Micro Environment 6 4.2.1 Overall Market 6 5. Internal Marketing Audit 8 5.1 Operating results 8 5.2 Strategic issues analysis 8 5.3 MarketingRead MoreToyota Company Was Established In The Year 1937. Its Main1816 Words   |  8 PagesToyota Company was established in the year 1937. Its main activities are the production of vehicles and sales. With its headquarters based in Japan, Toyota has employed over three hundred thousand employees. Toyota Company belongs to the motor vehicle industry where competition is tight even though Toyota is leading on the number of vehicles being sold on a daily basis. Toyota operates in 51 countries worldwide. The guiding principles at Toyota include: †¢ Honoring the spirit of the law and language

Essay about Biblical Themes in Shakespeares the Tempest

Biblical Themes in Shakespeares The Tempest Shakespeare is one of the most prolific and admired writers who ever lived. He certainly knew his craft and was familiar with all of the literature available at the time. One of the greatest books ever written was of course the bible. Written over the course of more than a thousand years it is a miracle in itself that the book exists. Shakespeare knew his bible, and his work often incorporated and examined biblical themes. Shakespeares last completed work was The Tempest, and it is as complex and deeply moving as any of his works. Readers of the play respond on a much deeper level than the literal. In and of itself it is actually a very simple tale, it is the characters who are†¦show more content†¦Corruption and brutality are evil and problematic in the end for the power wielder, as when Pharaoh and all his subjects lose their firstborn children to the wrath of God for their mistreatment of his chosen people. Gonzalo is representative of the righteous power figure; he helped Prospero and his daughter to escape after Antonio usurped Prosperos title. Alonso represents the negative, or corruption of power; he aided Antonio in usurping Prosperos power. Prospero mirrors both in the differing ways he treats Ariel and Caliban. A case can certainly be made that it is precisely because of Prosperos treatment differs so does the servants willingness to serve differ. Shakespeares Prospero also mirrors Joseph from Genesis. Both characters are betrayed by their brothers and cast out into exile from their homes. Both characters are transformed by their exile. Prospero like all who visit the island is changed by it, and Joseph is transformed from lowliest slave or prisoner to mighty lieutenant of Potiphar or Pharaoh. Lois Feuer states, self-redemption, so crucial to our understanding of the protagonists, comes as each returns himself to the social context (Milan; the group of brothers and father) from which he has been isolated. (2.) The theme of mercy and retribution is developed throughout the bible. Both Joseph and Prospero chose not to take advantage of their power to seek revenge uponShow MoreRelated biblical themes in shakespeares the tempest Essay1713 Words   |  7 Pages Biblical Themes in Shakespeare’s The Tempest nbsp;nbsp;nbsp;nbsp;nbsp;Shakespeare is one of the most prolific and admired writers who ever lived. He certainly knew his craft and was familiar with all of the literature available at the time. One of the greatest books ever written was of course the bible. Written over the course of more than a thousand years it is a miracle in itself that the book exists. Shakespeare knew his bible, and his work often incorporated and examined biblical themesRead MoreWilliam Shakespeare s Tragicomedy The Tempest1935 Words   |  8 PagesLiterary texts rarely stand alone, frequently including elements from other influences. William Shakespeare’s tragicomedy The Tempest (c:1611) is a play that uses intertextuality to enhance ideas about natural order. Banished to an island, Prospero, the rightful Duke of Milan, conjures up a tempest that brings him his usurping brother, Antonio in an attempt to restore his Dukedom. The play’s amalgamation of tragicomedy and the pastoral genre allows Shakespeare to warn his audience about unbalanceRead More A Comparison of Justice in The Tempest and Merchant of Venice738 Words   |  3 PagesJustice in The Tempest and Merchant of Venice nbsp; In both Merchant of Venice and The Tempest, Shakespeare proposes ideas of justice and mercy that hold true in both plays. In order to see if the actions taken were just and/or merciful, definitions of these words must be set up. If we were to assume that Shakespeares definition of mercy was what Portia espoused in act four, scene one, specifically lines 205 - 206, the definition of mercy must be viewed in a biblical sense. Thus, in orderRead MoreWilliam Shakespeare s Othello And The English Language1649 Words   |  7 Pagesinfluential and greatest writers up to this day in poetry and the English language. Known, for his many acclaimed works such as his famous plays, â€Å"Othello,† â€Å"King Lear,† and â€Å"Romeo and Juliet† etc. More than four hundred years have passed and William Shakespeare’s work still alive as if it was during the early ages of Shakespeare work. Shakespeare influenced ranges from literature, theater, films and even the English lan guage. Especially, now days in the education system without Shakespeare, English andRead MoreSymbolism In The Masque Of The Red Death766 Words   |  4 PagesThe Masque of the Red Death Poe often gives memory the power to keep the dead alive. Which in the short story Poe distorts the aspect of death. By creating a memory as the trigger that reawakens death Poe reveals the theme of the story; that no matter the persons social class death comes for us all. In Edgar Allan Poe’s short story â€Å"The Masque of the Red Death† he uses literary elements such as allusion, symbolism, and allegory to convey that death is inevitable. In the short story, Poe usesRead MoreAn Explication of Shakespeare’s â€Å"Let me not to the marriage of true minds†852 Words   |  4 PagesAn Explication of Shakespeare’s â€Å"Let me not to the marriage of true minds† The sonnet begins with the poet making a declaration of his belief in love. In line one he refers to a â€Å"marriage of true minds† (1). The choice of the word â€Å"true† here is interesting as it has many possible meanings. Did he intend for us to think of true as meaning correct, exact, or precise? These are not the meanings that come to mind when we talk about love. In keeping with the theme of love we see that the meaningRead MoreIntertextuality In The Waste Land And The Hollow Man1435 Words   |  6 PagesT.S. Eliot concerned himself with the direction the twentieth century was taking following the impact of cataclysmic events during his lifetime. In order to address what he felt was lacking in society, he wrote his poems to embody themes and concepts from other works molding together this patchwork of myths, legends, and literary references. He subjected a chaotic message onto the order and stability of known works and history to embody human behavior. â⠂¬Å"The Waste Land† and â€Å"The Hollow Men† displaysRead More A Comparison of God and Satan in Paradise Lost Essay1571 Words   |  7 PagesComparison of God and Satan in Paradise Lost      Ã‚   In this essay I shall be focusing on the characters of G-d and Satan from Paradise Lost by John Milton.   Within the essay I shall be attempting to elucidate on the themes of ambiguity of the two characters as well as the uncertainty of moral integrity of each, characterized by Johns Miltons use of sentence structure, private thoughts and symbolism.    Foremost I would like to look at the way the way in which Milton characterizes theRead More The Seriousness of in Shakespeares Comedy of Errors Essay examples1916 Words   |  8 Pagestook (and doubled) the comic slave who suffers a loss of self-certainty, a wife facing inadvertent adultery with a doppelganger, and a golden gift, a cup that Shakespeare transforms into a chain (Riehle 36-40). From both plays he took comic routines, themes of suspicion and strai For example, by changing the Menaechmis chatty and expository prologue into a sad tale of family separation mourned by Aegeon, he places the tale itself squarely into the middle of the action, in the immediate present. EvenRead More Love in To His Coy Mistress, Shall I Compare Thee, Let Me Not, and The Flea3166 Words   |  13 Pagesthem to seize the day and sleep with each other. Flattery is shown in the poem when Marvell says, â€Å"Thine eyes, and on thy forehead gaze, Two hundred to adore each breast.† The main purpose of ‘Shall I Compare Thee’ is to praise and flatter Shakespeare’s loved one. Shakespeare is praising his mistress when he says she is ‘better than the best’ because summer is the best time of the year and Shakespeare is saying she is better than summer. â€Å"Thou art more lovely and more temperate† shows that

Crowd Safety and Risk Management

Question: Discuss about background to the issue and love parade stampede? Answer: Introduction Crowd Safety and risk management is one of the most critical issues in todays world. Various concerts and functions all around the world take place and the most important aspect for the event management group of the respective concerts and functions being held are the safety of the crowd and assess the risk management via significant evaluations and analysis. The major motive is to maintain the decorum of the event along with managing the risk and crowd (Brown, 2014). One of the most significant events that has created huge impact on crowd safety and risk management is the Love Parade held in Berlin. In this report we will analyze and conceptualize on the risk management issues of the Love parade held in Berlin and the fatal stampede in 2010 which has led to the permanent closure of Love parade event in Berlin. Background to the Issue Groups frequently assemble at various venues ranging from sports activities to musical concerts often numbering to a few million in various places from sports stadiums to open Air Theater. Extreme crowding results sometimes in unwanted tragedies involving severe injuries and even may result in death and fatalities. A mass craze is sometimes directed at obtaining something highly valuable. One of the most significant examples is the Love parade that first commenced on July 1989 in the streets of Berlin, Germany. The Love parade was actually a popular dance music festival held annually from 1989 to 2003 in the capital city of Berlin, again on 2006 it was held in Berlin and from 2007 to 2010 in Ruhr (Burgan and Mules, 2000). The Love parade was actually started for a political demonstration for international understanding and peace via love for music. On 24th July 2010 the Love parade festival was called off and cancelled permanently by the organizer because the crowd rush led to the de ath of 21 people and more than 500 people being injured. Love parade Stampede The Love parade stampede in the year 2010 led the permanent cancellation of the event. It was reported that the people attending the event reached a mammoth amount of 1.4 million whereas the original expectation was round about 800,000. The police investigation believed that about 400,000 people were present during the event (Carlsen, Getz and Soutar, 2000). The huge stampede led to the death of 21 people and more than 500 approximately were reported severely injured near the tunnel that was overcrowded which led to the festival. It was also reported that about 20 casualties was the result of suffocation caused by the extreme crowd pressure. According to the investigation report the fire service extinguisher and the safety experts previously warned that the entire festival site was not meant for the number of people to attend the festival. It can be easily outlined that despite having several warnings the organizers were the key to the accident that cost many lives of innocent people. Problems Identified After analyzing and evaluating the entire accident that happened at the Love parade on 24th July 2010 in Berlin three significant problems were identified after investigating the entire event site and the incident caused. Problem 1 After analyzing the entire situation of the fatal incident of 2010 love parade the first and the foremost problem that was identified was the event site was overcrowded. It was expected about 800,000 whereas the crowd was around 1.4 million. From here it can be easily identified that the event planner was much more interested in making money rather than being interested in the safety of the people and crowd management. The planner was not provided with the permission for such number of people but ascertaining the money making way has led to the disastrous stampede (Robertson, Junek and Lockstone-Binney, 2014). Another significant example of the fatal stampede was the Hillsborough disaster. It was a human crush at a football match on 15th April 1989 leading to 96 people dead and 766 severely injured. According to reports a football match was played between Nottingham Forest and Liverpool and the major reason for the disaster was the elimination of standing terraces and lack of police control. Problem 2 Another problem that was identified ahead of the Love parade in Berlin was the failures of few event attendants and many were overwhelmed by the huge size of the crowd that the attendants were meant to direct. The same can also be recited about the police. The communication of their records on the day of the festival revealed poor decisions, misunderstandings and helplessness (Crowther, Bostock and Perry, 2015). The police communication was also hampered by the collapsed telephone network. The priority circuit which enables to prevent the network overloads was not prepared in fact it had not even been asked for. The entire cite lacked loudspeakers for instant announcements as there was no enough cable. Problem 3 The report of the prosecutors provided that the security staffs were not informed and overlooked the basic problems of the large scale event and the buck of responsibility was passed eventually to the security plan by the organizers of Love Parade. The security staff as already mentioned was not enough to control the huge crowd and it was also reported that they were not properly trained. The idealistic and immense damage would have hit the organizers of the Ruhr region and the organizers had the event been called off due to potential risks (Drengner, Jahn and Zanger, 2011). Thus, the final permit for the Love parade was sanctioned just before three days of the event and until the final day of the event traffic barriers were removed for accommodation of emergency vehicles. Strategies or Solutions to be considered Definite strategies and solutions are the need of the hour in an event like Love parade. The inefficiencies with the event organizers and the staff have led to the huge disaster (Korstanje, 2009). It is the significant role of the organizers and event managers to assess the risk management while the event. Significant measures must be outline beforehand to avoid the disputes and risk that can create misfortunes during the event. One can only opine that the cash-strapped city and the organizers wanted to host the event but never expected such a turnout of boisterous young people but did not pay enough attention to the safety measures or a backup plan in case of a calamity (HARRIS, 2004). In any case, it is the sole responsibility of the organizers to inform the crowd of the event about the foreseeable dangers and emergency procedures in the event of an emergency. Emergency power backup plans are a must because in the case of complete power and communications failure may lead to panic amongst the crowd. Critical medical needs such as stretchers, oxygen, and an ambulance should always be in a standby mode in case of any urgency. Lots of lives have been lost due to failure to provide immediate emergency support to the victims. Proper metering of the venue with clear pathways, corridors, entrances and exits is necessary with organizers continuously communicating with each other during the event (Korstanje, 2009). The event or function venue should be opened early and delay the closing because it leads to dispersion of the crowd into various places avoiding jamming and overcrowded situations. After the Love parade incident occurred large scale events in Germany can also end up in disastrous misfortune. Thus all basic routes to every festival area are being widened along with installation of more emergency exits with lighting (Getz, 2012). Video Surveillance systems are being installed to have a significant view of the visitors flow. All security personnel have been well trained and increased so that in any kind of emergency situation there are enough security personnel in charge to direct and control the huge crowd. Conclusion To conclude, crowd control and risk management today have become a vital part of any event for the organizers and event management personnel. From the 2010 Berlin Love Parade incident which could have been avoided if real-time communication skills and administrative crowd control were demonstrated (Pernecky, 2015). More and more firms are emphasizing on properly training and honing the skills of event managers to avoid disasters during events. They are now equipped with state of the art communications tools and emergency training procedures to prevent any potential mishap (Reid and Ritchie, 2011). Worldwide, we hear news almost every day of such incidents which leaves us in utter shock and dismay at the number of innocent lives lost or fatally injured due to improper crowd management. We should act now to prevent such tragic incidents in the future. References Brown, S. (2014). Emerging Professionalism in the Event Industry: A Practitioner's Perspective.Event Management, 18(1), pp.15-24. Burgan, B. and Mules, T. (2000). Sampling Frame Issues in Identifying Event-Related Expenditure.Event Management, 6(4), pp.223-230. Carlsen, J., Getz, D. and Soutar, G. (2000). Event Evaluation Research.Event Management, 6(4), pp.247-257. Crowther, P., Bostock, J. and Perry, J. (2015). Review of Established Methods in Event Research.Event Management, 19(1), pp.93-107. Drengner, J., Jahn, S. and Zanger, C. (2011). Measuring EventBrand Congruence.Event Management, 15(1), pp.25-36. Getz, D. (2012). Event Studies: Discourses and Future Directions.Event Management, 16(2), pp.171-187. Goldblatt, J. (1996). Event Management Event Tourism.Festival Management and Event Tourism, 4(3), pp.157-158. HARRIS, V. (2004). MANAGEMENT PRACTICE EVENT MANAGEMENT: A NEW PROFESSION?.Event Management, 9(1), pp.103-109. Korstanje, M. (2009). Reconsidering the Roots of Event Management: Leisure in Ancient Rome.Event Management, 13(3), pp.197-203. Pernecky, T. (2015). Sustainable Leadership in Event Management.Event Management, 19(1), pp.109-121. Reid, S. and Ritchie, B. (2011). Risk Management: Event Managers' Attitudes, Beliefs, and Perceived Constraints.Event Management, 15(4), pp.329-341. Robertson, M., Junek, O. and Lockstone-Binney, L. (2014). Introduction: ProfessIonalIzatIon and event ManageMent.Event Management, 18(1), pp.1-3.

John Dalton Essays (1512 words) - Stoichiometry, John Dalton, Dalton

John Dalton John Dalton was born in September 5,1766 in Eaglesfield in Cumberland, England. Dalton and his family lived in a small country house. His family had been Quakers since 1690. Quakers where members of a society of friends. John had a brother named Mary and A brother named Charles, when he was born his brother was twelve years old and his sister was two years old. Dalton's birth was not recorded, so when he grew up older he asked one of his relatives and got and answer which was his birthday. His parents were honest people and good workers. His dad Joseph had land he had inherited were Dalton and his brother Charles help out with the crop. His mother Deborah Greenup homespun textile Dalton's sister help her too. John Dalton's family were poor but "although they were never hungry they were poor" Dalton was lucky he was a Quaker , other boys received little or no education, but as Quakers Dalton received a fair education at the closest Quaker school . For Dalton it was an achievement goin g to school since in those times only one out of two-hundred and fifteen people could read. John Dalton went to the Quaker school at Pardshow Hall. Dalton was quick when it came to studies and in mathematical problems he was good and seem to be tireless of them. John Fletcher was Dalton's teacher, he was a smart man who didn't use a rod to hammer in learning to Dalton, he was to provide Dalton with a excellent back-round and lifelong quest for knowledge. Then came Elihu Robinson a rich Quaker gentlemen. who become Dalton's mentor, and was another person to lead Dalton to mathematics , science, and specially meteorology. John Dalton had an intense fascination for meteorology he even in fact kept careful daily weather records for forty six straight years. When Dalton was twelve he opened his school in Eaglesfield. He was smaller than some boys so he was threatened by the older boys who wanted to fight with the young teacher. He managed to control the kids for two years, but eventually due to poor salary Dalton return to work the land for his rich uncle. In 1785 Dalton and his brother opened another school this time at Kendall where Dalton had recently moved in. The school offered English, Latin, Greek, French, along with twenty one mathematics and science subjects. Although they were sixty students attending, Dalton and Charles had to borrow money and take outside jobs to support themselves. John Dalton was very smart, but he was poor, unorganized and he was colorblind, In France this condition was known as Daltonism. Being colorblind was terrible for a chemist, but inspite of this disadvantages he helped contribute to science. Once in his mom's birthday, he bought his mom some very special stockings. He taught they were blue and asked his brother to verify if it were really blue, that's when Dalton found out him and his brother were both colorblind. Dalton studied the condition from which himself suffer colorblindness. And he did a paper in it which, brought mo re attention than then his first book published when presented to the Manchester Literary and Philosophical Society. His paper was the earliest description of the phenomenon of vision. John Dalton later met another man named Gough who was his new mentor. He was the son of a wealthy tradesman, and was blind. He taught Dalton languages, mathematics, and optics. Dalton dedicated to Gough two of his earliest published books to Gough who had encourage his lifelong interest in meteorology, Gough was the one that told Dalton to keep a daily journal, and he would for forty six straight years. Through his observations Dalton was the first to prove the validity of the concept that rain is precipitated by a decrease in temperature, not by a change in atmospheric pressure. In 1787 Dalton began to try to get more money by selling his eleven volume classified botanical collections and giving public lectures. His studying were to prepare him for medical school, but because of lacked of money, his family discourage him and did not feel he was suited for a physician. In 1793