Starbucks case study Example | Topics and Well Written Essays - 3000 words

Starbucks - Case Study ExampleSome grocery stores sell Starbucks branded ice cream and coffee. (Starbucks Corporation, 2007)From where it was formal in Seattle, Washington, as only a local coffee bean roaster and seller, Starbucks has rapidly expanded. In the 1990s, the corporation was establishing a new store each workday, a tempo which continued into the 2000s. However domestic expansion has ever since slowed down, although Starbucks continues to spread out in foreign markets, The play alongs first location out of the U.S. and Canada was launched in 1996, and at present they constitute about one third of Starbucks total stores. (Starbucks Corporation, 2007)As at November 2007, Starbucks Corporation had 8,505 company-owned coffeehouse outlets global 6,793 of them located in the United States succession 1,712 are located in other countries and the U.S. territories. Besides, the Starbucks has 6,506 joint-venture or licensed outlets, and 3,891 of them are in United States and 2,615 are in some other countries or in U.S. territories. This thus brings the total number of locations (as at November 2007) to 15,011 worldwide. (Starbucks Corporation, 2007)2003 Starbucks concluded acquiring Seattles Best Coffee and Torrefazione Italia from the previous owners AFC Enterprises, increasing the total number of Starbucks-operated outlets worldwide to over 6,400. In 2006 September 14, competitor Diedrich Coffee company stated that it would sell many of its company-owned retail outlets to Starbucks company. This sale included the company owned sites of the Oregon-located Coffee People chain. Starbucks company representatives were quoted as saying that they will translate the Diedrich Coffee and Coffee People sites to Starbucks stores.January 2008, Howard Schultz, chairman of Starbucks took up again his position as Chief Executive Officer, exchange Jim Donald, who earlier on in 2000 had succeeded him. Schultzs main challenge is to re-establish what he calls the distinctive Starbucks experience in the moment of high expansion. Industry observers believe that Schultz have to intend the manner in which to contend with soaring materials prices and increased rivalry from lower-price competitors, which includes McDonalds and Dunkin Donuts. (Findingdulcinea, 2008) On 31 January, 2008, Schultz stated that Starbucks Company would suspend its warm food items, originally mean to launch countrywide in 2008, so as to refocus the brand on coffee.1. Evaluation of HRMEach employee requires more learning in order to repair his /her skills, no matter how best a candidate is, he/she can not be 100% percent qualified. Thus, the human resource management should go for learning management system (Beardwell & Holden, 1997)Starbucks Corporation has understood this aspect and that is why it recognizes that its employees are one of their highly valuable resources. The very first guiding normal in their mission statement also addresses the Companys principle towards its em ployees Provide a great work environment and treat each other with respect and dignity. The management recognizes that the Starbucks employees play a foremost function in the expansion of the company. (Hoovers.com, 2007)Starbucks Corporation training can be termed as systematic enhancement of knowledge, skills and attitudes of the demand by an employee in order to perform a given task. Development is the growth of an employee in terms of capability, understanding and